Shirt Lab Co-Founder Marshall Atkinson is one of the leading production and efficiency experts for the decorated apparel industry. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability.
He is a frequent trade show speaker, article & blog author, and is the host for the YouTube show for Jerzees “Adventures in Apparel Decorating”, and also the podcast “Success Stories with Marshall Atkinson” that is sponsored by S&S Activewear.
Atkinson has released four eBooks for the industry: “Top 10 Workflow Tips”, “Shop Basic Info Pack”, “Price for Profit”, and “T-shirt Texture Tricks”. His new book, “Moving Past Disaster” was released in May 2020. The eBooks, online courses, as well as his shop coaching plans and several hundred industry blog articles, can be found on his website, atkinsontshirt.com.