Evolve Your Decorated Apparel and Promotional Products Business 
Increase Your Online Presence - Get More Customers - Drive Sales Online
Join us as 19 business owners and eCommerce experts discuss the secrets of the creation, launch and scaling of online eCommerce business - including what you need to know to replicate their success!
Join us as 19 business owners and ecommerce experts discuss the secrets of the creation, launch and scaling of online ecommerce business - including what you need to know to replicate their success!
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Who Is the "Shirt Lab Forge" Virtual Event For?

Shirt Lab Forge is for you if...

  • you know you NEED to grow your company online, impact your customers' lives, and provide for your loved ones.
  • ​you have a brick and mortar business for which you are looking to grow your online presence through social media, eCommerce platforms such as Inksoft, Merch, Amazon, or Etsy.
  • ​you get excited to learn about marketing, personal development and modelling what success looks like.
  • you want to get un-stuck from the current pandemic and forge ahead in the 4th quarter to end the year strong.
  • ​you are looking to gain an unfair advantage over your competition by learning from some of the best experts in the business.

If that sounds like you...

If that sounds like you...

Welcome to Shirt Lab!

Welcome to Shirt Lab!

This event was created for YOU!

This event was created for YOU!

Shirt Lab Forge is for:

Shirt Lab Forge is for:

  • Screen Printing Companies
  • Embroidery Companies
  • Promotional Product Distributors
  • ​Clothing Brand Owners
  • ​eCommerce Companies
  • ​Decorated Apparel Companies
  • ​Small Business Owners
  • Screen Printing Companies
  • Embroidery Companies
  • Promotional Product Distributors
  • ​Clothing Brand Owners
  • ​eCommerce Companies
  • ​Decorated Apparel Companies
  • ​Small Business Owners
What is Included in Your Shirt Lab Forge Ticket?
Shirt Lab Forge is a Virtual Event about building a thriving online ecommerce business which includes 2 essential components:
1. The Recorded Speaker Presentations
On October 23, you'll receive access to 17 speaker presentations, recorded by our guest experts in advance for you to consume and learn from. 
You'll have lifetime access to these videos inside your private membership area, so watch and learn at your own pace!
2. The Live Q+A Sessions
On October 23 and 24, join us live over Zoom to discuss the world of ecommerce business with our speakers in Q+A sessions.
Plus, on October 24, we'll have a special live keynote presentation by the "King of Sales" - Jeffrey Gitomer!
Shirt Lab Forge Event Guide

Click Here for the Shirt Lab Forge Event Guide

The Shirt Lab Forge presenters have been featured in:
Our Incredible Presenters
On October 23, get lifetime access to a private membership area with 17 value-packed presentations recorded by these business giants.
Our Incredible Presenters
On October 23, get lifetime access to a private membership area with 17 value-packed presentations recorded by these business giants.
Fernando Angulo
SEMrush
"Search and Acquisition in 2020: The Era of the User"
Marshall Atkinson
Shirt Lab
"Four Perspectives"
Jay Busselle
Shirt Lab
"Driving Traffic?"
Erich Campbell
BriTon Leap
"Everyday Ecommerce"
Shelby Craig
Rocket Shirts
"How to Build a Facebook Ad Funnel for eCommerce Products"
Fernando Angulo
SEMrush
"Search and Acquisition in 2020: The Era of the User"
Marshall Atkinson
Shirt Lab
"Four Perspectives"
Jay Busselle
Shirt Lab
"Driving Traffic?"
Erich Campbell
BriTon Leap
"Everyday Ecommerce"
Shelby Craig
Rocket Shirts
"How to Build a Facebook Ad Funnel for eCommerce Products"
Nic Fitzgerald
Friendly Giant Films
"Stories That Sell"
Jessica Gibbons-Rauch
Trend On Brand
"Using Analytics: The Not-So-Sexy Side of Program Management"
Erik Huberman
Hawke Media
"The Critical Three Pillars of Marketing"
Tyler Jorgenson
Four Sail
"Niche Domination"
Nic Fitzgerald
Friendly Giant Films
"Stories That Sell"
Jessica Gibbons-Rauch
Trend On Brand
"Using Analytics: The Not-So-Sexy Side of Program Management"
Erik Huberman
Hawke Media
"The Critical Three Pillars of Marketing"
Tyler Jorgenson
Four Sail
"Niche Domination"
Mark Kapczynski
Gooten
"Partnering at Scale During a Pandemic"
(Presenting with Dale Manning)
Dave Lindenbaum
Get Kombucha / DIY Gift Kits
"Presents, Presence, Presence, Presents"
Dale Manning
OneLive
"Partnering at Scale During a Pandemic"
(Presenting with Mark Kapczynski)
Ryan Moor
Ryonet / ROQ / Allmade
"When and How to Remodel or Rebuild Your Website"
Kevin Oakley
Stoked On Printing
"Future of Online Fulfillment"
Mark Kapczynski
Gooten
"Partnering at Scale During a Pandemic"
(Presenting with Dale Manning)
Dave Lindenbaum
Get Kombucha / DIY Gift Kits
"Presents, Presence, Presence, Presents"
Dale Manning
OneLive
"Partnering at Scale During a Pandemic"
(Presenting with Mark Kapczynski)
Ryan Moor
Ryonet / ROQ / Allmade
"When and How to Remodel or Rebuild Your Website"
Kevin Oakley
Stoked On Printing
"Future of Online Fulfillment"
Jeremy Parker
SWAG.com
"How We Made the Inc 500"
Tom Rauen
Shirt Lab
"Planning, Building and Launching an Ecom Website"
Chloe Thomas
Ecommerce Masterplan
"Just What IS The Right Message?"
Michael Zeller
MikeZeller.com
"Business Operator vs. Business Owner"
Jeremy Parker
SWAG.com
"How We Made the Inc 500"
Tom Rauen
Shirt Lab
"Planning, Building and Launching an Ecom Website"
Chloe Thomas
Ecommerce Masterplan
"Just What IS The Right Message?"
Michael Zeller
MikeZeller.com
"Business Operator vs. Business Owner"

Join Our Speakers for Live Q+A Sessions!

- Included in Your Shirt Lab Forge Ticket -

Tune into LIVE Q+A sessions with the speakers listed above on October 23 - 24, 2020!

PLUS - Don't miss the Keynote Presentaton by the "King of Sales", Jeffrey Gitomer, LIVE on October 24!

Jeffrey Gitomer
"King of Sales"
Buy Gitomer
Jeffrey Gitomer
"King of Sales"
Buy Gitomer
Before authoring the "The Little Red Book of Selling", the "Sales Bible" and more, Jeffrey started out selling TSHIRTS! Yes, he sold Millions of dollars in T-shirts, so he can walk the walk and talk the talk when it comes to the decorated apparel industry.

This exclusive keynote Jeffrey will be talking about the 3 Kinds of People that will emerge from the pandemic: Winners, Watchers, and Whiners. He will share with you the formula to emerge as a Winner. 

Jeffrey will also be covering how to up your online presence + online selling even if you are only a brick and mortar retail location as well as the exact script of what to say if you haven't talked to a customer since COVID started and how to kickstart your sales back up.
Your Shirt Lab Forge Hosts

Tom Rauen

Tom is an entrepreneur and investor with a passion for community, marketing, and innovation.

Tom is the founder and CEO of EnvisionTees.com, an Inc. 5000 company, and co-founder of Shirt Lab. Tom shares his marketing expertise with the Screen Print Marketing FB Group as well as group coaching and online courses.

Recognized Worldwide for his marketing stunts, most notably breaking the Guinness World Records for wearing the most t-shirts at once with 247 T-shirts, freezing a t-shirt in under 1-minute, and the infamous Pope Bracket.

Tom is an avid ultra distance runner and enjoys traveling with his wife Amanda and two children Thomas Jr. and Theodore.

Marshall Atkinson

Shirt Lab Co-Founder Marshall Atkinson is one of the leading production and efficiency experts for the decorated apparel industry. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability.

He is a frequent trade show speaker, article & blog author, and is the host for the YouTube show for Jerzees “Adventures in Apparel Decorating”, and also the podcast “Success Stories with Marshall Atkinson” that is sponsored by S&S Activewear.

Atkinson has released four eBooks for the industry: “Top 10 Workflow Tips”, “Shop Basic Info Pack”, “Price for Profit”, and “T-shirt Texture Tricks”. His new book, “Moving Past Disaster” was released in May 2020. The eBooks, online courses, as well as his shop coaching plans and several hundred industry blog articles, can be found on his website, atkinsontshirt.com.

Shirt Lab Forge is Sponsored by:
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